Social Media Tips for Home Builders

Social Media is no longer something that your kids are on, or where you just check in with family. Now around 50% of people buy after seeing a company on social networks, and over 2 Billion people have a social media account. Those are some pretty substantial numbers in the case to get your business on social media.

Here are the top 7 social media tips for 2021

Create a Business Profile -

Almost all social networks have personal pages and business pages. Does your construction company need a Business Page on all the different social networks? Not ALL, as that would be overwhelming, start with one network learn all you can and grow a following, then move to another network, and so on.

To properly optimize your Social Media Business profile you should make sure to fill in all the information you can. Upload a cover image and logo, and write a good bio and company description. Take your time to speak to your target customer in your company description. What’s most important is that you fill in as much information as you can, here are the essentials for filling out a social media business profile:

Profile photo/logo
Cover image that is properly sized
Phone number
Address
Website address
Hours of operation

A well-optimized business profile looks more professional and will bring in more leads than an unprofessional looking social media profile.

Build Connections -

They call it “social” media for a reason, so you can have conversations and connections with others. A great way to build your network is to start with people you know, invite your friends from your personal profile. After that use your customer profile to find groups they might be hanging out in, join those groups, and share helpful information.

Typically the more connections you have the better your social media campaigns can do if they are the right audience. Continue to build connections, the next one might be your best customer. When someone likes one of your posts, invite them to like your business page.

Online networking events are more popular now than ever, and they can be great places to grow your social networks with meaningful connections.

Engage With Your Network -

Comment on other posts, like your business connections posts and pages, get involved in the conversation. This is where you can stand out in your niche and become the go-to expert. When someone takes time to comment on your post, you need to take your time and like their comment, and leave a reply.

Always be conscious of the tone of your posts and represent your brand in the best light possible. Even if someone is attacking you personally, be professional in all interactions as this will reflect on your level of customer service.

Reply to all reviews with a thank you even if the review is bad, this is another way to show your level of customer service. When answering reviews keep your brand tone in mind, your answers are the voice of your company.

Post On A Schedule -

Social Media is a fast-moving medium with so much competition that post-life is short like on Twitter your post will survive for 20min if lucky. So pick a realistic schedule according to the network it’s getting posted to.

Create a social media calendar and schedule your posts out for the next month. Start by writing the post type on the day, and then go back and create the content later.

Work on creating content for the month, you will have more impact if you take the time and plan your content out.

Posting once a week is better than posting intermittently. Pick a schedule and stick with it.

Share Valuable Content -

Not all content has to be made by you, you can share someone else’s post as content. This has a double benefit; first, your audience will benefit from the great content you are sharing, second is you don’t have to create as much content to fill up your calendar.

Share content about new materials or techniques in your industry. Posting inspirational stories about your community is a great way to bring awareness to things you care about.

Post tips on something you want to be known as the expert at. Think of some questions you get from people about your business and try to answer them in how-to videos.

A time-lapse of a job is a great way to showcase your team and your work.

Repurpose Content -

Take your old content and using it again on a different network. I like to start with a blog post like this one. Once I post it to my Construction Marketing Blog I will take one or two sentences turn them into Tweets and schedule them out with a link back to the blog post. Taking an image from the blog post and use it on Pinterest and Instagram is a great way to repurpose content Take important chunks of the blog post and post it to Facebook and LinkedIn.

Also with the lifespan of social media posts, you can take some of your better performing posts and repost them after some time.

Promote Your Business -

Hey someone has to do it, but it can not be the only thing you are doing or you will quickly lose followers and any chance of acquiring new customers. Too much self-promotion is the death of many on social media.

Gary Vaynerchuk’s book title says it best “Jab Jab Jab – Right Hook”

Jabs are valuable and helpful content, with self-promotion as the “Right Hook”

If you provide enough helpful and valuable content then when it comes time for the right hook it will have more impact. In the beginning, it is very tempting to post all self-promoting posts, but fight the temptation and do the exact opposite and post value to your community.

With the right social media plan, you will be able to grow your followers and generate leads from your social media efforts. It is not a sprint so take your time and put some thought into your social media efforts and you will be rewarded with the coveted thumbs up.

top 7 tips – Bartholomew Media Group

Top 7 Social Media Tips for Contractors