After answering the same questions about how to manage social media channels for contractors we decided to create an Infographic. Why is Google My Business so important? What should I post to my business social account? What are the social channels I should be on? These were some of the questions we tried answering in The Complete Guide To Social Media Management for Home Builders and Contractors Infographic.
Why is social so important?
- 47% of all online time is spent on social media
- 2B - More than 2 billion people have a social media account
- +47% Percentage of people buy after seeing a company on social networks
Effective Social Media Actions
Learn From Leaders
Don’t be afraid to spy on your competitors or take inspiration from industry leaders. See which posts create more engagement so you can see what’s trending in your niche.
Image Quality
Don’t be shy! People love to see who they will have to deal with. So share photos of you with your team, or with your clients!Share Photos of yourself and team
- Don't be shy! People love to see who they will have to deal with. So share photos of you with your team, or with your clients!
Use a conversational tone and be concise
- Drop the corporate babble. Be friendly and approachable and try to get to the point asap.
Build one on one relationships
- People love to feel unique. In order to make them feel considered you have to build a one on one relationship.
Don't overpromote
- Try to use the 80 -20 rule. 80% helpful information and 20% brand promotion.
Ask Questions
- You'll get more engagement asking for the opinion of your potential clients.
offer diy tips
- Make a video or a photogallery for a problem people can solfe themselves. This will build trust.
Be Patient and analyze
- Results don't come overnight. You have to wait and work with your stats to see what content works best.
Google my business. one of the most powerful yet free resource
Google My Business is a free tool set up by the search engine giant to help businesses take control and ownership of their brand and location. If you haven’t started using it already you’re running the risk of customers either not finding you or reading incorrect information.
- 4 out of 5 customers use search engines for local information.
- 70% of customers visit a store or make a purchase after a search.
- 85% of people trust online reviews as much as personal recommendations.
Important things to include on Google my business
Name, Address, and Phone Number
- Keep them updated on a regular basis
Categories And Attributes
- Choose your primary category but also other relevant categories to enhance your chances of appearing in the results.
Add Images
- Never leave the image section blank.
Opening Hours
- Update your opening hours and be sure to revisit them if you change things.
Strive To Get Reviews
- Ask customers for a Google review will help you rank higher in the results.
always answer reviews
- You should always answer customer reviews good or bad. If they leave a bad review you should apologize and explain how you are fixing or fixed the issue. Never get defensive and only use facts, not feelings in your reply. How you respond shows your level of customer service.
Tip - Houzz
- Customer interaction here can produce ROI.
Potential customers are literally asking for help on Houzz, all you need to do is follow home buyers and interact with them.
