Boosting SEO for Contractors

In today’s competitive market, contractors must have a solid marketing strategy to stand out. One of the most effective ways to do this is through search engine optimization (SEO). SEO can help your contracting business rank higher in search engine results pages (SERPs), making it easier for potential customers to find you online. This article will explore underutilized SEO techniques contractors can use to improve their online visibility and attract more business.

Local SEO

One of the essential things for contractors is to have a strong presence in local search results. This is because many people looking for contractors are searching for local businesses. 

To improve your local SEO, you can:

• Create a Google Business Profile listing: This is a free business listing that shows up on Google Maps and in local search results. Ensure your listing is up-to-date with your contact information, hours, and photos.
• Optimize your website for local keywords: Use location-based keywords in your website content and meta tags to help search engines understand your business’s location.
• Get listed in local directories: Look for local directories that list contractors and get your business listed in them. This can help improve your visibility in local search results.

Long-tail keywords

While using relevant keywords in your website content and meta tags is essential, using long-tail keywords is also vital. Long-tail keywords are more specific and targeted than broad keywords, making it easier for potential customers to find your business when searching for something specific. For example, instead of using the general keyword “contractor,” try using a more specific long-tail keyword such as “residential roofing contractor” or “bathroom renovation contractor.”

Content marketing

Creating quality content is another way to improve your SEO and attract more customers to your business. When creating content, ensure it is relevant to your audience and includes keywords your potential customers are searching for. Some ideas for content marketing for contractors include:

• Blog posts about common contractor questions or DIY projects
• Videos showcasing completed projects or explaining common problems and solutions
• Infographics that explain complex topics or provide helpful tips

User experience

Another important factor for SEO is user experience (UX). UX refers to how easy it is for visitors to use and navigate your website. If your website is challenging to use or takes a long time to load, visitors may leave and go to another website. This can hurt your SEO because search engines look at factors like bounce rate and time on site to determine how relevant and useful your website is to users. 

Some ways to improve UX on your website include:

• Optimize your website for speed: Make sure your website loads quickly on desktop and mobile devices.
• Ensure your website is easy to navigate: Use clear navigation menus and logically organize your content.
• Make sure your website is mobile-friendly: Many people search for contractors on their mobile devices, so make sure your website is optimized for mobile users.

One great example of how effective SEO can be for contractors is the case of a general contractor who came to us with a limited online presence and few relevant keywords. They had a website that wasn’t optimized for search engines, and they weren’t getting much traffic or business from it.

We worked with the contractor to identify the keywords most relevant to their business and optimized their website accordingly. We also helped them create quality content tailored to their target audience and provided value to their potential customers.

As a result of our efforts, the general contractor saw a significant increase in their website traffic and inquiries from potential customers after just four months. They started ranking in position one on Google for many of the relevant keywords we identified, which helped them stand out from their competition and attract more business.

In conclusion, SEO is essential for contractors looking to grow their business and increase their online visibility. By focusing on local search, using long-tail keywords, creating quality content, and optimizing user experience, contractors can improve their search engine rankings and attract more business from potential customers. By working with a knowledgeable and experienced SEO team, contractors can achieve even greater success and stand out in their industry.

Ready to take your contracting business to the next level with effective SEO strategies? Book a consultation with Tom today and learn how we can help you improve your online visibility and attract more business. Click the button below to schedule your consultation now.