If you’re a contractor or local service provider, you know that generating leads can be challenging. But did you know that Google Ads can be a great way to generate leads? With Google Ads, you can target potential customers based on their location and the services they’re interested in. And since Google Ads is a pay-per-click advertising platform, you only pay when someone clicks on your ad. So if you’re looking for a way to generate more leads, Google Ads is a great option.
What are Google Ads?
Google Ads are a form of online advertising that allows businesses to reach potential customers across the Internet. Ads are displayed as text or image ads on Google search results pages and millions of other websites across the web.
Google Ads target people who have already shown an interest in what you’re selling. When someone searches for a term related to your product or service, your ad may appear next to the search results. Ads can also target people visiting specific websites or who have recently visited a website.
Google Ads can be a great way to reach more people with your message and to get more leads and sales. If you’re not already using Google Ads, it’s worth considering how ads can help your business grow.
How do Google Ads help contractors?
Google Ads is a form of online advertising that uses the Google Ad platform. Advertisers create ads, which are displayed on Google.com and millions of other websites across the web. When someone clicks on one of these ads, the advertiser pays to Google a predetermined amount of money.
What are the benefits to local service providers of using Google Ads?
There are many benefits to using Google Ads, including the ability to target a specific audience, reach a large number of people, and track the results of your ad campaign. Google Ads also allows you to control how much you spend on advertising so that you can budget your campaign appropriately. Additionally, Google Ads offers a wide range of ad formats, so you can create an ad most likely to appeal to your target audience.
How can contractors and local service providers use Google Ads to generate new leads?
Google Ads can be an excellent way for contractors and local service providers to generate new leads. By creating targeted ads, you can reach people who are already interested in what you have to offer. You can also use Google Ads to target specific demographics, interests, and locations.
When creating your ad, be sure to focus on the benefits of your services. Why should potential customers choose you? What makes you stand out from your competition? Use robust and persuasive language to get people to click on your ad.
You also need to make sure your website is ready to convert leads. Your landing page should be easy to navigate and clear about what people need to do to get in touch with you. If you can make contacting you easy, you’ll be more likely to convert leads into customers.
What are the best practices for creating and running Google Ads campaigns for contractors?
There are several best practices that you should follow when creating and running Google Ads campaigns. Here are some of the most important ones:
- Start with a strong keyword strategy. When selecting keywords, target those that are relevant to your business and have high search volumes, not only volume but target keywords that have lower competition.
- Create tightly themed ad groups. This will help you create ads relevant to the keywords in that group, and it will also help you measure the performance of those keywords more accurately. I refer to this as SKAG or Service to Keyword Ad Group.
- Use relevant keywords in your ads. This will help improve your click-through rate (CTR) and help you qualify for Google’s ad extensions.
- Write excellent ad copy. This is one of the most critical factors in determining the success of your campaigns. Make sure to test different versions of your ads to find the best converting ad copy.
- Use negative keywords. This will help you to avoid spending money on ads that are not relevant to your business. For example, a residential roofer that installs only asphalt shingles would want to use negative keywords to avoid showing ads to people looking for other roofing types like metal or tile.
- Optimize your campaigns for maximum efficiency. Use Google’s tools and features to help you achieve the best results.
- Monitor your campaigns closely. Make sure to track the performance of your campaigns and make changes as needed. At the beginning of a campaign, it’s recommended to leave it alone for 2-4 weeks to gather data to make informed changes to your ad campaign. After the first couple of months, it is common to go in weekly to optimize your campaigns and make changes.
What are the most common mistakes contractors make with Google Ads campaigns?
Regarding Google Ads campaigns, contractors often make a few common mistakes. One of the most common mistakes is not having a clear goal for the campaign. With a goal, it can be easier to measure success and determine whether or not the campaign is meeting its objectives.
Another common mistake is not targeting the correct audience. Ads irrelevant to the audience are more likely to be ignored, which can result in wasted money. Targeting the right people with suitable ads is crucial to get the most out of your campaign.
Finally, another common mistake is not using ad extensions. Ad extensions can help to improve your click-through rate and help you to stand out from the competition. If you’re not using ad extensions, you’re missing out on a valuable opportunity to improve your campaign.
How can contractors and local service providers measure the success of their Google Ads campaigns?
Measuring the success of a Google Ads campaign can take time and effort. Still, there are a few key metrics that contractors and local service providers can use to get a sense of how well their campaign is performing. The click-through rate (CTR) is one of the most important metrics, as it measures how many people click on your ad after seeing it. The cost-per-click (CPC) is also essential, as it tells you how much you spend on each click. You may need to adjust your campaign if your CTR is low and your CPC is high. Other metrics to consider include conversion rate and cost-per-acquisition (CPA), both of which tell you how well your ads convert leads into customers. If you are still looking for the results you want, you may need to consult an expert Google Ads Manager.
Tom is happy to jump on a Zoom call, audit your Google Ads account, and give you some actionable tips to improve your campaigns. Schedule your free marketing consultation with Tom by clicking on the button below today.
